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Environmental good deeds give people a ‘warm glow’

November 26, 2014

EarthPeople actually feel warmer when they think about helping the planet, researchers find.

Doing an environmentally good deed gives you a warm feeling – quite literally.

Psychologists found that when volunteers thought they were helping the environment their perception of temperature changed.

It was as if they were enveloped in a ”warm glow”, said the scientists.

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