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Mom Turns Her Son’s Hearing Aids Into Superheroes So He Would Feel Cool Wearing Them

July 12, 2015

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When Sarah Ivermee realized what a difference a hearing aid made in the life of her partially deaf son, Freddie, she set out to get other children excited about wearing one.

In November, the stay-at-home mom created Lugs — customized earpieces accented with decals, patterns and in some cases, ear-sized superhero figures. This week, her earpieces gained worldwide popularity when word spread through social and mainstream media.


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